The 2018 iPhone generation is projected to be the most successful since the iPhone 6, according to analyst estimates, and now a new survey shows that a significant part of the existing Apple userbase is indeed planning to upgrade.
While it’s too early to tell whether a super-cycle is indeed possible or not, a survey conducted by Loup Ventures reveals that out of 540 US consumers surveyed, 48 percent said they indeed plan to get a new iPhone this year.
This is up from 25 percent a year ago, so the prospects of three new iPhones, out of which one could be more affordable, could convince more customers to upgrade.
However, the analyst firm warns that this is just an estimate and the actual number of customers upgrading may vary, … (read more)
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