New data published by Counterpoint Research highlights what we already knew: Apple is the leader of the premium phone segment, having nearly double the share of the runner-up.
In the second quarter of the year, iPhones accounted for 43 percent of all premium phones, followed by Samsung with 24 percent. OPPO, Huawei, and Xiaomi are far behind with 10, 9, and 3 percent, respectively.
The premium smartphone market actually improved 7 percent, whereas total smartphone sales dropped 1 percent during the quarter. However, the growth was mostly the result of companies like OPPO, Vivo, and Huawei expanding in this market.
There are several interesting achievements for smaller companies, like OnePlus, in specific markets. In India, for instance, OnePlus became the fastest growing brand in the $400 to $600 segment.
“OnePlus sales were driven by India, China and UK. In India it surpassed Apple and Samsung to become the #1 premium smartphone OEM during the quarter with a str… (read more)
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