Apple Has Just Discovered the TikTok Magic

Apple has started using its TikTok account, several months after the company actually created it. And unsurprisingly, the Cupertino-based tech giant turned to this platform in order to promote the iPhone 12, with four new videos now available for its followers.

But what’s more interesting is that Apple itself isn’t the one that created these videos, but TikTok influencers.

So essentially, Apple has embraced the old-fashioned way to reach out to the TikTok audience, turning to the most popular users on the platform for the whole thing.

The four videos come from Zach King, Kevin B Parry, Julian Bass, and Jessica Wang, and it’s actually easy to figure out why Apple just wanted to use TikTok influencers to promote the iPhone 12. Not only this is an easier way to target the TikTok audience but Apple only has less than 400,000 followers on the platform.

For comparison, some of the influencers that Apple turned to in order to … (read more)

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Juniya Sankara

A web developer, programmer, MacOS fanatic. I also love comic books, sports and I enjoy researching history facts. My role on is to make sure everything works 24/7.