Apple’s 2020 iPhone SE launched earlier this year as a way to convince users previously sticking with older iPhones to upgrade to new-generation hardware.
But at the same time, a $399 price tag is also a good reason for Android users to consider switching to the Apple ecosystem, as not being forced to pay a premium for an iPhone could convince more people to actually explore what Cupertino has to offer in the smartphone market.
And according to Counterpoint Research, the number of switchers making the move from Android to iPhone increased in the second quarter of 2020, mostly thanks to the iPhone SE.
“Over 30% of iPhone SE buyers came from using an iPhone 6S or older handset—handsets four years old or older. Over 26% of iPhone SE users moved over from an Android device, which is higher than normal Android to iOS switching,” Counterpoint Research explains.
No impact on iPhone 5G sales
On the other hand, the company says that Apple’s sell-through … (read more)
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