Apple celebrates the 10th anniversary of the iPhone this year with a very special model called iPhone X, which represents a dramatic overhaul as compared to the existing and previous generations.
But when it comes to the original iPhone and how it came to be, Jony Ive, Apple’s chief design officer, says the motivation came from a different place: the state of the mobile market in 2007.
Ive explained in an interview at The New Yorker TechFest conference Friday in Manhattan that most people at Apple were disgusted with their phones at that time, so the best way to deal with this was creating a phone that addressed all their complaints.
“When we worked on the iPhone, certainly a significant part of our motivation was the loathing we had for the phones that we were using,” Ive explained.
“Lack of ambition in smartphones”
When asked what was the main problem with smartphones in 2007, Ive highlighted several issues, but emphasized that the lack of amb… (read more)
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