Apple has launched a new campaign in an attempt to convince Android users to jump ship and get an iPhone, and this time the company is doing the whole thing by putting the full focus on its device.
Specifically, Cupertino is no longer concentrated on providing all the details on the transition from Android to iOS, but on the differences between the two platforms, obviously by putting the iPhone in a good light.
The new site is called “Switch” and is titled “Life is easier on iPhone,” with Apple explaining that it all “starts as soon as you turn it on.”
“Is the camera as good as they say?”
The company then goes on to explain that switching from Android to iOS is not at all difficult given the automatic solutions that it has developed, but also to highlight some of the key capabilities of the iPhone, such as the camera.
“Is the camera as good as they say?” Apple asks in one of the sections. “More picture… (read more)
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