The iPhone 8 has been rumored to be one super-expensive piece of technology, with several people close to the matter indicating that the top model could even reach $1,200 when equipped with 512GB storage.
But as far as UBS analysts are concerned, that’s unlikely to happen because of two different things.
First of all, the iPhone 8 will only be available in two different versions, without a 512GB model to be offered, and second of all, the top configuration will cost $999 because that’s the price range that Apple is aiming for.
UBS explains that the most affordable iPhone is very likely to cost $900 when featuring 64GB storage, while the 256GB model could be priced at $999. The analysts don’t think a $1,200 makes sense at this point, emphasizing that almost every generation of the iPhone positioned the Plus model close to the price tag of the Samsung Galaxy Note lineup.
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