Demand for the iPhone X is dropping, according to people close to the matter, and now a new note from Nomura Instinet claims the high price of the device is one of the main reasons Apple is losing ground these days.
Even though sales of the iPhone X were originally expected to recover in the first months of 2018, now it turns out this isn’t happening, and analysts expect the decline to continue later in the year.
“Our demand checks suggest little improvement in iPhone demand in 2018. Corresponding supply chain downticks suggest iPhone expectations have yet to bottom,” analyst Jeffrey Kvaal was quoted as saying.
One particular highlight in the investor note concerns the price of the iPhone, which is considered to be the main catalyst responsible for the decline.
“Market elasticity is falling,” the analyst explains, and this means that customers are no … (read more)
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