iPhone X has recorded strong demand since its official launch in the majority of countries, but this doesn’t necessarily mean that retailers are happy about it.
In India, for example, a number of retailers have publicly criticized Apple for slashing iPhone X profit margin to as low as 4.5 percent, with some saying that it could drop to 1.5 percent in the case of card purchases.
While Apple hasn’t released any comments on its adjusted retail margins, it’s believed the company took this decision because it makes less money with the iPhone X due to the expensive components. It’s estimated that the cost of making an iPhone X reaches $370 only when taking into account the parts, while marketing and research and development would substantially increase the final price.
Samsung offering double the profit margin
But retailers in India can’t accept such a low margin… (read more)
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