Pokemon Go is a money-making machine, and Nintendo is not the only company that’s winning big because of the shocking popularity of the game. Apple is also expected to gain billions thanks to Pokemon Go, and it’s all going to happen in the context of users’ addiction to the title.
If you’ve seen people walking around on the street holding their iPhones in hand and playing Pokemon Go, the chances are that they are the ones making Apple richer than it already is.
Laura Martin, an analyst with investment banking firm Needham & Company, has explained in a note to investors that Apple is expected to get no less than $3 billion in the next 12 to 24 months just thanks to in-app purchases made by iPhone users.
Generally, iPhone owners are considered to be wealthier than Andro… (read more)
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