Major iPhone XS, iPhone XS Max Discounts Announced in China
The consensus is that the latest-generation iPhones are too expensive, and the high prices had a major impact on sales in the last couple of years.
The 2018 lineup, for instance, forced Apple to reduce sales estimates for the first time in a long time, with the company turning to several damage control measures due to weaker-than-anticipated demand.
China is one particular market where iPhone sales barely improved in the last few months, and because Apple hopes to move the needle significantly in the coming months, it’s now embracing price cuts that make the 2018 models significantly cheaper.
After iPhone XR received reseller price cuts in January, it’s the turn of the iPhone XS and iPhone XS Max to benefit from similar discounts.
The price cuts