A few days ago, GBH Insights analyst Daniel Ive estimated that the iPhone X could become Apple’s new iPhone 6, as he expected the anniversary model to generate a substantial number of upgrades for the existing iPhone customers, just like it happened with the device launched in 2014.
And now it turns out that his forecast was actually pretty accurate, with a research conducted by investment firm UBS and 451 Research indicating that the iPhone purchase intent is at the highest level since the debut of the iPhone 6.
No less than 69 percent of the participants in the study indicated that they plan to buy a new iPhone within the next 3 months, with the iPhone X alone accounting … (read more)
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