iPhone X Indeed Capable of Taking Studio-Quality Photos, Watchdog Says
Apple has always praised the iPhone camera, and every new generation brought further improvements in this regard, with all culminating with the iPhone X, which the company claimed was capable of taking “studio-quality portraits.”
British advertising regulator Advertising Standards Authority (ASA) looked into these claims after receiving two different complaints, and eventually found that Apple does not violate any rules and can safely advertise the iPhone X as capable of taking studio quality portraits without a studio.
Specifically, the watchdog says during its analysis it looked into a series of factors that could contribute to the actual camera performance of the iPhone and used a statement from Apple as a starting point.
“Apple stated that there was no industry standard definition of ‘Studio-quality’ portraits. They said that there were wide variances between techniques, equipment, lig… (read more)