iPhone Buyers Want More Storage, Research Shows
People familiar with the matter claim the iPhone 14 Pro and the iPhone 14 Pro Max are the ones selling like hotcakes right now, whereas the standard iPhone 14 and the all-new iPhone 14 Plus are recording rather lackluster sales.
New data shared by CIRP not only reiterates the same thing but also reveals that customers want more storage when buying a new iPhone.
As a result, the base version isn’t necessarily the most successful in terms of sales, as buyers are willing to pay more just to get more storage.
“Consumers continued their long-standing tendency to upgrade from base storage. For the new iPhone 14 models and the more expensive iPhone 13 Pro and 13 Pro Max, a majority of customers paid a premium for larger storage capacity phones,” CIRP says.
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