Android and iOS are currently the world’s two dominant mobile operating systems, and statistics provided by Kantar for the three-month period ending March 2018 show that their sales share has gone up and down in several large markets across the world.
Specifically, Android dropped 1.9% in Germany to 75.8%, while iOS improved 4.4% to 22.9%, with the two platforms having a completely opposite performance in the UK. In this country, Android went up 5.6% to 62.7%, while iOS declined 4.2% to 37%.
Similar figures were recorded in Spain as well, as Apple improved 5.5% to 13.6%, while Android lost 5.3% to 86.1%. Overall, in the EU5 region Android posted a growth of 1 percentage point to 77%, while iOS improved 0.9% to 22.1%.
Apple’s performance in the United States was flat versus the three-month period ending March 2017, sticking with a sales share of 39 percent, while Android improved 0.1% to reach 59.1%.
iPhone X wins China
Kantar says in the United … (read more)
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