Apple will announce the new iPhone 13 later today, and as it happens every year, Apple is betting big on the existing customer base to account for a substantial part of the sales recorded by the new model.
In other words, many people already owning an iPhone are likely to get an iPhone 13, and according to research conducted by SellCell, those who currently use an iPhone 11 have an increased chance of buying the new model.
And it’s all for a very simple reason.
“As 24-month cellphone contracts are commonplace nowadays, it makes sense that people whose contracts are ending will want to trade in. This includes iPhone 11 users, clearly,” the company says.
iPhone 12 Pro Max also topping the charts
iPhone 11 owners are likely to account for 18 percent of all trade-ins for the iPhone 13, while the iPhone XR secured the runner-up spo… (read more)
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