The cheapest iPhone launched this year is selling like hotcakes, and while at first glance this is good news for Apple, there’s at least one downside caused by this unexpected demand.
Deutsche Bank analysts claim that given so many customers purchase the cheaper iPhone, the actual average selling price, or ASP, of the iPhone is being pushed down, with estimates pointing to a decline of as much as 6 percent for fiscal year 2020.
iPhone 11, a direct successor to the iPhone XR, is available from $699, down from $749 for the model it replaces.
Cheaper iPhone coming next year
And according to the analysts, sales of the iPhone 11 are likely to grow up to a point where together with iPhone 8 and iPhone 8 Plus they could account for no less than 40 percent of all iPhone sales in the next 12 months. This means cheaper iPhones would become more successful, while the more premium siblings, which include iPhone 11 Pro and iPhone 11 Pro Max, would represent a… (read more)
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