iOS, the Money-Making Machine: App Store Produces 77% of Super Mario Run Revenue

It’s not a secret that Apple users are big spenders when it comes to content published in the App Store, and now new data offered by Sensor Tower comes to once again confirm this.

Nintendo’s Super Mario Run has recently surpassed $60 million in revenue since the launch in September 2016, and just as expected, Apple users account for an important share of this figure.

An analysis published by Sensor Tower indicates that 77 percent of all revenue generated to date was powered by iOS users, while those on Android represent the remaining 33 percent.

This data does make sense. Nintendo launched Super Mario Run as an iOS-exclusive, and iPhone users were the only ones allowed to play the game for nearly six months. Super Mario Run launched on Android earlier this year, and Sensor Tower says the split share between the two platforms slightly changed, with Google users accounting for 35 percent of all Super Mario Run revenue.

The United States dominating in-store … (read more)

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