Google will pay Apple up to $3 billion every year to remain the default search engine on iOS devices thanks to an increase in iPhone and iPad sales since the original agreement in 2014.
Three years ago, Google and Apple signed a $1 billion per year deal, as the Mountain View-based company wanted to power the search feature in Safari, but following the growing sales and market share recorded by Apple’s devices, the figure is expected to reach $3 billion this year.
The estimate comes from analyst firm Bernstein, which explained in a note to investors that Google is very likely to be forced to pay more than before to remain the default search engine in Safari.
“Court documents indicate that Google paid Apple $1B in 2014, and we estimate that total Google payments to Apple in FY 17 may approach $3B,” Bernstein analyst A.M. Sacconaghi Jr. was quoted as sayin… (read more)
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