If you’ve been following the tech news lately, you probably heard about a marketing campaign launched by Google and called “Unswitchables.”
As you can easily figure out just by reading its name, the idea behind Unswitchables is to highlight how a number of mobile phone customers, most of them long-time iPhone users, end up moving to the Google Pixel 3 after trying out the device for a total of three weeks.
While we’re not going to discuss the cringy ads once again because we already did this yesterday when I reported about Google’s marketing promo, the idea behind this experiment, which the search giant swears it wasn’t staged, is quite interesting.
Apple has long bragged about its loyal user base, and several surveys conducted in the last few years confirmed that most iPhone customers are very likely to stick with the brand for… (read more)
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