Apple’s New iPhone 6s Ad Throws Cookie Monster in the Digital Assistant War – Video

The battle of mobile digital assistants is getting fiercer, with Microsoft pushing harder for Cortana adoption on both Windows and non-Windows devices, but Apple can’t just sit and watch its rivals gaining ground on this side of the market.

So the latest ad released by the company for its iPhone 6s is specifically supposed to bring Siri into the spotlight, but this time, in a difference way.

The ad features the one and only Cookie Monster, who highlights some of Siri’s k… (read more)

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