Apple’s Latest iPhone Ad Shows the Nightmare Tracking Has Become

Apple continues its iPhone privacy offensive, this time with an ad supposed to show everybody that apps can sometimes track you non-stop, getting access to all kinds of information you may not otherwise agree to share.

The ad itself is funny, but Apple’s message is pretty clear: apps can track everybody you do on your smartphone, and the iPhone allows you to block them from doing it.

The App Tracking Transparency policy

Apple is providing users with additional privacy controls as part of the iOS 14.5 update, as the company now requires applications to seek user consent before tracking them across other apps and websites.

The Cupertino-based tech giant insists this update is only supposed to put users in control of their privacy, therefore responding to criticism from advertisers and other companies like Facebook.

The social network has repeatedly accused Apple of introducing such controls for profit, not privacy, explaining that the new policy s… (read more)

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Juniya Sankara

A web developer, programmer, MacOS fanatic. I also love comic books, sports and I enjoy researching history facts. My role on MacHeat.com is to make sure everything works 24/7.