Apple’s iPhone SE Is Part of a Long-Term Strategy Nobody Could See Coming

Apple’s 2020 iPhone SE is finally here, and you can now purchase a new “small” iPhone starting from no less than $399.

This is the most affordable iPhone that you can get right now, and it’s all possible thanks to a very smart approach that totally makes sense now. But let’s take everything one at a time to see why the iPhone SE is actually just the first phase of a long-term strategy that nobody could see coming.

First and foremost, it’s important to understand what the iPhone SE is all about.

Based on the iPhone 8, the iPhone SE uses a 4.7-inch screen, a front-facing home button with integrated Touch ID, no notch, and a single camera on the back. It looks exactly like the iPhone 8 and features many of its specs, including the 4.7-inch LCD screen.

The upgrade, however, happens under the hood, where Apple used new-generation hardware, including the company’s latest chip. So it’s essentially a new iPhone into an old iPhone, and this is exactly how Apple managed to… (read more)

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