Apple’s iPhone Records 92% Loyalty Rate Before iPhone 8 Release, Study Finds

Investment bank Morgan Stanley recently published a study, which reveals that 92% of iPhone users who could upgrade within the next 12 months, are interested in buying Apple iPhones. The loyalty rate is quite encouraging for Apple, seeing how the Cupertino-based company intends to release the iPhone 8 in the fall.

The Morgan Stanley study retrieved by StreetInsider reveals that Apple’s 92% retention rate is higher than Samsung’s 77% or LG’s 59%. It’s even higher than Motorola’s 56% or Nokia’s 42%. In addition, the retention rate is higher than the 86% indicator from last year.

Truth be told, competition on the market of Android-running smartphones is much stronger, while some iOS users don’t wish to switch to another operating system on their phones. The study reflects the situation among iPhone us… (read more)

Source Link

Remember to like our Facebook and our twitter @macheatdotcom for a chance to win a free iPad every month!

Quick Links: How To Install Steam On Mac | Download Mac Apps | Read Mac Tutorials | OS X Server News | Mac Games |  Download Rolex Watch Wallpapers | Download Mac Wallpapers