Apple Topped Phone Sales in Q4 Despite Big Drop

New research conducted by Omdia reveals that Apple was the number one phone maker in the fourth quarter of 2022 despite a heavy drop recorded by the company.

More specifically, the Cupertino-based tech giant sold a total of 74 million devices, Omdia says, and this represents a decline of no more, no less than 13.3 percent from the same quarter a year before.

With a 25 percent market share, Apple was therefore the leader of the phone industry, ahead of runner-up Samsung.

The South Korean firm sold 58 million units during the quarter, but as Omdia notes, this isn’t necessarily a surprise.

The fourth quarter of the year is typically dominated by Apple, as the company unveils its new-generation phones in September. Sales of these devices begin later the same month or in the next weeks, so its quart… (read more)

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