Apple confirmed earlier today that iPhone sales have indeed declined during the first quarter, and in order to cope with the drop, the company is planning a series of measures, including price cuts for the 2018 generation.
Specifics haven’t been provided, but Apple executives said the lowered prices are expected to go live in international markets.
This is the second time when Apple cuts iPhone prices outside the United States in no less than 12 years, according to a Reuters report, and it’s a rare move for the Cupertino-based tech giant who has always charged a premium for its devices.
Apple CEO Tim Cook admitted during a conference call with analysts that <a … (read more)
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