Apple has published details on the App Store purchases made by iOS (iPhone, iPad, and iPod touch) users over the holiday season, which the company says it was a record-breaking one.
According to Apple, iOS customers spent more than $300 million in apps and games purchases from the App Store on their iPhone, iPad, and iPod touch devices only on New Year’s Day, January 1, 2018, and that they spent over $890 million in App Store purchases during the last week of December 2017 starting Christmas Eve.
“We are thrilled with the reaction to the new App Store and to see so many customers discovering and enjoying new apps and games,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “We want to thank all of the creative app developers who have made these great apps and helped to change people’s lives.”
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