Apple Releases New iPhone XR Ad as iPhone XS Max Sales Expectations Cut in Half
It’s not a secret that sales of 2018 iPhones are significantly below expectations, and now Citi Research returns with a new forecast, projecting an even bigger drop for the most expensive model launched this year.
In a note to investors obtained by Reuters, the analyst firm reduces its sales expectations for the iPhone from 50 million units to 45 million units in this quarter.
The reason, analyst William Yang explains, is the weak demand for the iPhone XS Max. Yang says the most expensive iPhone ever released by Apple isn’t selling as anticipated, so Citi Research lowered its forecast for this particular model by no less than 48 percent.
This means Apple is now expected to sell nearly half the number of iPhone XS Max units it was originally projected to ship during this quarter.
iPhone XS Max is the most expensive iPhone ever release… (read more)