Apple Launching the iPhone 14 Earlier Makes Perfect Sense

The most recent information on the iPhone 14 front concerns the launch event, as people familiar with the matter said the Cupertino-based tech giant plans to take the wraps off the device on September 7.

The date is a little bit surprising for Apple watchers, especially as Apple typically unveils its new-generation iPhones in mid-September.

But according to well-known Apple analyst Ming-Chi Kuo, the date makes perfect sense, as the growing risks of a global recession convinced the Cupertino-based tech giant to bring its premium device to the market earlier than usual. In other words, Apple hopes it would reduce the impact a recession would have on the iPhone 14 by bringing the device to the market earlier than expected, especially given the smartphone is expected to be $100 more expensive than the current generation.

“The iPhone 14 announcement/shipping date may be earlier than iPhone 13/12, which could be one of the reasons why Apple offered a positive outlook fo… (read more)

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