Apple Is the Favorite Brand Amongst Millennials, Study Shows

A study carried out on 684 millennial teens in June this year by Refuel Agency shows that today’s youngsters prefer smartphones over PCs, Apple over Google, and YouTube over Netflix.

The study aimed to shed some light on the ordinary, day-to-day life of young teens, probing survey takers on matters like digital and social media usage, favorite technologies, brand loyalty, mobile apps, income sources, purchase behavior, digital advertising, and media perceptions.

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