Apple Could Cut iPhone SE Margins in Anti-Android Offensive
Starting at $399, the 2020 iPhone SE is already Apple’s most affordable new iPhone right now, allowing customers to upgrade to new-generation hardware at nearly half the price of a “premium” iPhone.
But it looks like the company is planning to become even more aggressive in this struggle to boost sales, and one way to do this is to cut iPhone SE margins in the short term.
Analyst Harsh Kumar says in a research note seen by AI that Apple, which currently has a 54 percent component cost margin, is exploring several ways to make the iPhone SE more competitive from a price perspective.
Exploring production beyond China
And of course, the ambitious plan here is to boost sales of the iPhone SE and, at the same time, eat up from Android’s market share in the mid-range smartphone sector.
It’s not a secret that Android dominates the m… (read more)