The upcoming Galaxy S9 and the Note 9 due in the summer won’t help Samsung increase its market share next year, according to a new forecast, with Apple and Chinese phone makers to improve thanks to their new products.
Strategy Analytics says Samsung could decline from 20.5 percent market share estimated for 2017 to 19.2 percent next year, with shipments to total 315 million units.
This could be the first time Samsung declines year-over-year without taking into account the 2016 performance when market share was substantially impacted by the Note 7 fiasco.
On the other hand, Apple appears to be the company benefiting following Samsung’s drop, as Cupertino is expected to grow from 14 percent to 14.3 percent globally. This is likely to be possible thanks to the iPhone 8 and the iPhone X, with the latter expected to record a boom in early 2018 following Apple aligning production with deman… (read more)
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