Apple CEO on $1 Trillion Market Cap: Not the Most Important Measure of Success

Apple has officially reached the $1 trillion market capitalization, and while CEO Tim Cook hasn’t commented on this historic milestone publicly, he did send an email to employees to thank them.

The memo, which was obtained and shared by Buzzfeed, puts the focus on the work that Apple’s employees are doing, with Tim Cook explaining that $1 trillion market cap “isn’t the most important measure of our success.”

“Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values,” he says in the memo, which you can read in full in the box after the jump.

Thanking the team

Tim Cook then goes on to praise workers for their effo… (read more)

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Juniya Sankara

Juniya Sankara

A web developer, programmer, MacOS fanatic. I also love comic books, sports and I enjoy researching history facts. My role on MacHeat.com is to make sure everything works 24/7.