The iPhone isn’t by any means an affordable device, and Apple knows this very well, but as far as CEO Tim Cook is concerned, the final price of the handset is only increased by duties and taxes.
During his tour in India, Cook sat down for a talk with NDTV, detailing the company’s strategy for the country, but also the problem of pricing that makes the iPhone rather expensive for Indian buyers.
The CEO went on to explain that Apple’s profits in India are actually smaller per sold iPhone than in the United States and promised to tackle the issue of pricing in specific markets in the coming months and years.
“Our profitability in India is materially less, but still I recognize the prices are high. We want to do things that lower that over time to the degree that we can, so we’re looking into a number of things,” he said.
Tim Cook added that Apple is indeed trying to make the iPhone a little bit more affordable, but it’s important to note that this is only aimed at s… (read more)
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