A recent survey by research firm Reputation Institute revealed that Apple and Samsung have experienced significant drops in their reputation score over the past year. Apple dropped to the 20th position, while Samsung dropped to 70 in an index of the top 100 companies.
The study surveyed over 170,000 consumers and revealed that Apple dropped 10 positions over the past year, but Samsung’s decrease was even more dramatic. Samsung had a reputation score that placed it on the 17th position in 2015, but the company is now on the 70th spot, after falling 53 positions.
The Reputation Institute stated “The annual Global RepTrak® 100 spotlights the companies that truly understand what they stand for and how to reinforce the emotional bond with their stakeholders across all the markets they serve.”
Apple was no. 1 in 2011
Apple’s drop is even more alarming considering that just a few yea… (read more)
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